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Glossary Home
Search Engine
Optimization (SEO)
Dynamic Content
A page that is generated just as the
user views it. The content delivered
to the user is often updated on-the-spot
out of a database or based upon the
users browser. It used to be easy to
spot one of these pages, but with most
systems now allowing dynamic content
from any page at any time, you just
never know. Search engines no longer
penalize for dynamic content as long
as the URL does not include submitted
data (a ? question mark in the url).
Delisting
When pages are removed from a search
engines index. This may happen because
they have been banned or for other reasons,
such as an accidental glitch on the
search engine's part.
Doorway Page
A web page created expressly in hopes
of ranking well for a term in a search
engine's non-paid listings and which
itself does not deliver much information
to those viewing it. Instead, visitors
will often see only some enticement
on the doorway page leading them to
other pages (i.e., "Click Here
To Enter), or they may be automatically
propelled quickly past the doorway page.
With cloaking, they may never see the
doorway page at all. Several search
engines have guidelines against doorway
pages, though they are more commonly
allowed in through paid inclusion programs.
Also referred to as bridge pages, gateway
pages and jump pages, among other names.
Forced Click
Type of click through that is forced
upon a visitor without their consent.
HallwayPages
Most search engines which scour the
internet for new web pages to add to
their database give better rankings
to pages they "found" than
pages that were submitted on the "Add
URL" page. Hallway pages are basically
a list of links to all the pages in
a web site that the designer wants indexed
by search engines. By submitting the
Hallway page, rather than the index
page, the web site is likely to be indexed
faster, more completely, and get better
rankings.
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