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Glossary Home
Website Analytics
Click Tracking
Counting clicks on links via a redirected
counter program that counts the clicks.
Combined Logfile
A log file format that collects all
the data in the Common Log File format,
plus the information found in the referrer
and user agent fields. Often includes
separate scripting error logs as well.
Direct Hit
A click through counting system that
counts users clicks on various search
engine results. The count of clicks
is then used to determine web site rankings
in results pages. This system is can
be manipulated quite easily.
Demographics
Information regarding the size and characteristics
of a particular population of people
of interest to advertisers Such as their
age, sex, income, education, size of
household, ownership of home, etc. This
does not include psychographics such
as classification by subjective attitudes
or opinions of consumers.
Error Log File
Web servers run separate logs that show
web site errors. These logs can show
things like access to robots.txt (if
it doesn't exist), and cgi program failures.
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