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Glossary Home
Website Terms
CGI
Common Gateway Interface; a script allowing
Web pages to be created on the fly,
based on information from text input
or checkboxes.
Domain Name Registration
The act of registering a domain name
with an approved registrar. The process
is overseen by ICANN.
Doorway Domain
A domain designed to redirect traffic
to a main website located on another
domain.
Dynamic Content
A page that is generated just as the
user views it. The content delivered
to the user is often updated on-the-spot
out of a database or based upon the
users browser. It used to be easy to
spot one of these pages, but with most
systems now allowing dynamic content
from any page at any time, you just
never know. Search engines no longer
penalize for dynamic content as long
as the URL does not include submitted
data (a ? question mark in the url).
Doorway Page
A web page created expressly in hopes
of ranking well for a term in a search
engine's non-paid listings and which
itself does not deliver much information
to those viewing it. Instead, visitors
will often see only some enticement
on the doorway page leading them to
other pages (i.e., "Click Here
To Enter), or they may be automatically
propelled quickly past the doorway page.
With cloaking, they may never see the
doorway page at all. Several search
engines have guidelines against doorway
pages, though they are more commonly
allowed in through paid inclusion programs.
Also referred to as bridge pages, gateway
pages and jump pages, among other names.
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