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Glossary Home
Advertising Abbreviations
Client
When one program is designed to be the
director or action computer in a two
or more computer communication. The
computer that responds to the client
is called a server. A browser is a Client,
and a web server is a server.
Cyber Squatting
When a person buys a domain that is
a trademark or near trademark name of
some other company.
Consumer advertising
Advertising directed at a person who
will actually use the product for their
own benefit, rather than to a business
or dealer.
Consumer Behavior
The study of consumer behavior examines
all aspects of consumers’ feelings,
thoughts, and reasons for making particular
decisions in purchasing products or
services or subscribing to ideas, and
also how consumers use and dispose of
products.
EPV
Abbreviation for earnings per visitor.
Calculated by dividing the total earnings
from visitors by the number of visitors.
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