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Glossary Home
Advertising Statistics
Click Tracking
Counting clicks on links via a redirected
counter program that counts the clicks.
Efficient Consumer Response (ECR)
Having the right product in the right
place at the right price with the right
promotions. See also 'category management',
with its emphasis on how products look
to the customer - is seen as an integral
part of achieving ECR.
Max Loop Size
The maximum number of times an animated
graphic may repeat its loop. Normally
3-5 times
Max Time Length
The maximum number of seconds it takes
for an animated graphic to complete
one loop. Normally 10 to 20 seconds.
MI
Monthly impressions (MI) is a term used
to describe the number of impressions
in one month.
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