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Glossary Home
Databases
Combined Log file
A log file format that collects all
the data in the Common Log File format,
plus the information found in the referrer
and user agent fields. Often includes
separate scripting error logs as well.
Delisting
When pages are removed from a search
engines index. This may happen because
they have been banned or for other reasons,
such as an accidental glitch on the
search engine's part.
Data Enhancement
A process whereby a customer file has
data appended to it (such as age, income,
home value) from some external data
file. See overlay.
Data Processing
The obtaining, recording and holding
of information which can then be retrieved,
used, disseminated or erased. The term
tends to be used in connection with
computer systems, and today is often
used interchangeably with 'Information
Technology'.
Database Marketing
Whereby customer information, stored
in an electronic database, is utilised
for targeting marketing activities.
Information can be a mixture of what
is gleaned from previous interactions
with the customer and what is available
from outside sources. See also 'CRM
- Customer Relationship Management'.
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