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Glossary Home
Ezine
Opt-out
The people subscribed to a mailing list
have not asked to receive the email
(it's SPAM), but they have the option
of removing their name from the list
if they wish.
Opt In
A process where by a user voluntarily
agrees to start receiving email, usually
commercial, about a topic of interest.
Opt Out
A process where by a user voluntarily
agrees to stop receiving email, usually
commercial, about a topic of interest.
Opt-in e-mail
Opt-in e-mail is e-mail containing information
or advertising that users explicitly
request (opt) to receive. Typically,
a Web site invites its visitors to fill
out forms identifying subject or product
categories that interest them and about
which they are willing to receive e-mail
from anyone who might send it. The Web
site sells the names (with explicit
or implicit permission from their visitors)
to a company that specializes in collecting
mailing lists that represent different
interests. Whenever the mailing list
company sells its lists to advertisers,
the Web site is paid a small amount
for each name that it generated for
the list. You can sometimes identify
opt-in e-mail because it starts with
a statement that tells you that you
have previously agreed to receive such
messages.
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