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Glossary Home
HTML
Comment Tag
HTML comment tag that marks some html
as a comment rather than displaying
it in a browser. It is notable in relation
to search engines because search engines
have been known to index comment based
text.
CGI
Common Gateway Interface; a script allowing
Web pages to be created on the fly,
based on information from text input
or checkboxes.
Doorway Page
A web page created expressly in hopes
of ranking well for a term in a search
engine's non-paid listings and which
itself does not deliver much information
to those viewing it. Instead, visitors
will often see only some enticement
on the doorway page leading them to
other pages (i.e., "Click Here
To Enter), or they may be automatically
propelled quickly past the doorway page.
With cloaking, they may never see the
doorway page at all. Several search
engines have guidelines against doorway
pages, though they are more commonly
allowed in through paid inclusion programs.
Also referred to as bridge pages, gateway
pages and jump pages, among other names.
Frames
An HTML tag construct for making a website
appear to have multiple windows within
one browser. A frame with links can
remain static while clicks cause a different
frame to be updated. Most serious websites
stay away from frame usage because of
browser compatibility problems and search
engine problems. Most search engines
will not index a framed site.
Heading Tag
An HTML tag of 6 sizes. Search engines
can rank a keyword higher if it appears
in a larger heading.
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