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Glossary Home
Pay Per Click
(PPC)
Click Tracking
Counting clicks on links via a redirected
counter program that counts the clicks.
Entry Page
Sometimes refers to a single page with
a logo and "click here" to
enter.
EPC
Abbreviation for earnings per click.
Calculated by deviding the total earnings
from click throughs by the number of
clicks.
EPV
Abbreviation for earnings per visitor.
Calculated by deviding the total earnings
from visitors by the number of visitors.
Frequency
A term used to describe the number of
times the same advertisement is shown
to the same visitor during a particular
session or time frame. This can be accomplished
through the use of cookies.
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